WEB DESTINATION

How significant are the terminologies?
The terminologies which we commonly use, do they really signify what they are suppose to mean.

One debate we always had internal to our teams.

Since the time we started the development of web activities, we felt that web site is not an appropriate term for representing the corporate web property. The term “web site” does not explain the state of content or organizational information. “Site" is by-the-way in the process of information dissemination. It does not really explain the importance of the property in the information flow or knowledge flow.

To explain the significance better, we decided to call it a "web destination". Many of our clients today use this term to explain their web properties. A web destination is where all the roads for information end. This is the place where any kind of information relevant to the information is available. This is where the journey of the user to find information about the corporate, or it's product or services ends.

The more we have been debating on this understanding, we are feeling even this term does not really explain the significance. We are working on documenting our understanding and our misunderstandings.

Watch this space for more about it. Its becoming interesting, the more we explore.

START !

Everything has to start . The question is when. We have been thinking about having our own blog for last so.... many years, but always ended not doing it.

But finally, in a blogger near you, here comes the blog you have been waiting (!) for. "i.thoughts"

The purpose of this blog is beyond being just a ego massage. The real reason is to speak up what we as a team believe in. Speak up our thoughts about the web as whole. Speak up what we always wanted to but could not.

We always knew we were restricting our selves to developing what our clients wanted and so many times we felt it was wrong.

Now we feel, the time has come to shout at the top of our voice and break free.

Unless we open up, the learning of more than 100 man years in interactive media would go waste.

So, this is all in our clients interests !!!