Can a website be considered in isolation?

One question we are asking ourselves is...
‘Can a website be considered in isolation?’
...and the answer we feel is a big ‘No!’

Today just putting up a website cannot be defined as having a web presence. It needs to have a 360 degree approach to promote and support the communication.

So how do we do that? At i.Realities, we have been working on understanding various aspects of user behavior on web as a whole.

There are various avenues and pools where a typical user spends time on. The website is one small element of the whole experience. One needs to understand offline as well as online vehicles to instigate the users to his website.

This involves presence as a contributor to blogsphere, utilization of various social networks and also strategic presence in search engines.

At i.Realities, we have decided to integrate all this into our service of web site strategies and at no extra cost.

We have always believed that good site architecture and proper strategies of content make the website optimized for search engines. And that is what we have been extending to our clients.

Out of context, but fact to be realized is that porn sites are loosing traffic to social network. This proves that there are more people today participating in social communities.

Being on social communities does not just mean having a profile. It needs to have value to the user and the presence needs to be nurtured on a regular basis.

It is not necessary that one creates the brand profile, there can be various other ways to create the presence and many of them actually at no additional costs.

To summarize, to utilize the internet one needs utilize all or most of the direct and indirect channels of web.

WEB DESTINATION

How significant are the terminologies?
The terminologies which we commonly use, do they really signify what they are suppose to mean.

One debate we always had internal to our teams.

Since the time we started the development of web activities, we felt that web site is not an appropriate term for representing the corporate web property. The term “web site” does not explain the state of content or organizational information. “Site" is by-the-way in the process of information dissemination. It does not really explain the importance of the property in the information flow or knowledge flow.

To explain the significance better, we decided to call it a "web destination". Many of our clients today use this term to explain their web properties. A web destination is where all the roads for information end. This is the place where any kind of information relevant to the information is available. This is where the journey of the user to find information about the corporate, or it's product or services ends.

The more we have been debating on this understanding, we are feeling even this term does not really explain the significance. We are working on documenting our understanding and our misunderstandings.

Watch this space for more about it. Its becoming interesting, the more we explore.