Can a website be considered in isolation?

One question we are asking ourselves is...
‘Can a website be considered in isolation?’
...and the answer we feel is a big ‘No!’

Today just putting up a website cannot be defined as having a web presence. It needs to have a 360 degree approach to promote and support the communication.

So how do we do that? At i.Realities, we have been working on understanding various aspects of user behavior on web as a whole.

There are various avenues and pools where a typical user spends time on. The website is one small element of the whole experience. One needs to understand offline as well as online vehicles to instigate the users to his website.

This involves presence as a contributor to blogsphere, utilization of various social networks and also strategic presence in search engines.

At i.Realities, we have decided to integrate all this into our service of web site strategies and at no extra cost.

We have always believed that good site architecture and proper strategies of content make the website optimized for search engines. And that is what we have been extending to our clients.

Out of context, but fact to be realized is that porn sites are loosing traffic to social network. This proves that there are more people today participating in social communities.

Being on social communities does not just mean having a profile. It needs to have value to the user and the presence needs to be nurtured on a regular basis.

It is not necessary that one creates the brand profile, there can be various other ways to create the presence and many of them actually at no additional costs.

To summarize, to utilize the internet one needs utilize all or most of the direct and indirect channels of web.

Web Branding : Our Take !

“The definition of insanity is doing the same thing over and over again and expecting different results.”

~ Benjamin Franklin

For branding in India, there is a slight twist. If one campaign becomes successful for the reasons not in poor consumer’s hand, the same definition changes to...

“Insanity is doing the same thing again and again expecting the same result every time.”

Now, with opening of new brand communication possibilities due to the advent of Digital Communication, we are getting the newer playing fields.

Online branding is going to be US $ 5 Billion or may be it already is. We are ignorant bits, who don’t understand how and where these numbers come from, but which ever way reading this feels great.

Yes! Yes, we believe, rather strongly that future of advertising and branding is in experience and engagement and this shows promise for online branding as online space is all about experience and engagement.

But, is the online space just the extension of the current ways of advertising? Whoever thinks so is making a blunder and looking away from the future. Unfortunately this is already happening. Somewhere in the process, online advertising is stuck with banners, micro-sites and search engine optimization. One tends to forget that all these are extravaganza to the presence of the brand online. This calls for creation of properties representing the Brand.

Great brand needs to have great offering.

Net presence of any brand can be either online or hybrid. Creation of hybrid brand i.e. the branding online, but actual brand experience offline, is more challenging and needs strong understanding of marketing, design and technology possibilities.

Next time you need to create brand presence, think beyond search engines. Because search engines will bring users to the property, but what happens if the property itself is not happening.

Think “change!”